Social action project

I would use twitter and word of mouth to get the word out for my Social Action project. If I could get a famous person to retweet me on an issue then millions of people would have access to seeing it and it could really get the word out. Twitter is such a powerful recourse if it is used the right way. Word of mouth can also be really useful because if you get people talking about an issue and generate interest then they will continue to talk about it with others and word will spread. Both of these ideas can be very effective forms to create social action. Most people are unaware of issues going on today and if they don't know about them then how can they prevent them?